As a small business marketing consultant and business owner myself, I know how important it is to generate new and recurring customers. The cost of traditional advertising methods is only going up and becoming less effective than new media. Don’t forget about the increased amount of competition around you either.
It is getting harder and harder to grab the attention of prospects that’s for sure, and it’s costing more to do so.
Many small businesses rely on referrals as a way of generating new clients and revenue. This is highly desired because referral marketing drives down customer acquisition costs and if done correctly, can minimize your overall advertising expenses. However, this powerful form of marketing as a whole is being completely underutilized.
Getting customers to talk positively to others about your company is hard. Very hard.
Wouldn’t business be so much better if your customers would just rant and rave about your products or services to others around them? Absolutely!
It doesn’t matter if you are an accountant, run a car wash, own a laundromat, provide acupuncture services or virtually every business in between! If you provide an exceptional “shopping” experience you deserve referrals, and plenty of them.
I have been customizing my referral marketing programs to a select group of small businesses around the country. These results have generated nearly 100,000 trackable customers and mulitples of this in overall revenue.
This phone call is not for network marketing, click to pay services, or any "get rich quick" type businesses.